Apart from his multitude of accolades as the Chairman, Vice-Chairman, and Director of over a dozen companies, Josiah Go is most actively known as the Chairman and Chief Innovation Strategist of Mansmith and Fielders, Inc., as well as the Chairman of Waters Philippines, the market leader in direct selling of premium home water purifiers in the Philippines. A thought leader with 18 bestselling and record-breaking marketing and entrepreneurship books, Josiah has taught at the De La Salle and Ateneo Universities, and is a known speaker and marketing seminar facilitator with over 1,000 talks under his belt. He is an Executive Scholar of the Kellogg Business School under Marketing and Sales Management, as well as the MIT Sloan in Strategy and Innovation. He also took advanced marketing programs at Harvard, Wharton, and at the London Business School before paving his way with more milestones in the corporate marketing world.
Considered as one of the country’s most respected marketing gurus, he currently stands as the most awarded business educator of the Philippines, starting with his recognition as one of the Agora Awardees in 1994. This success was soon followed by more in the next decade: Josiah was named one of Ten Outstanding Young Men (TOYM) in the Philippines in 2001, then earned his place as the first and only Filipino awardee in the category of Business Education during the Ten Outstanding Young Persons (TOYP) of the World awards in 2002, an achievement granted by the World JCI during a competition of over 1,000 TOYM’s. In 2007, he gained one of two Lifetime Achievement Awards by the Association of Marketing Educators – the youngest recipient bestowed with this honor. Two years later, Josiah Go was given the Brand Leadership Award during India’s World Brand Congress, and his cumulative accomplishments were justly recognized by the international community during the 10th edition of the International Who’s Who of Intellectuals, held in England.
Leading the charge for aspiring Filipino marketers, Josiah became the first Filipino to have completed the Blue Ocean Strategy qualification process in the Blue Ocean Institute in INSEAD, France, and became the first in the Southeast Asian region to teach the 3-unit, full semester course in a university setting. His breadth of experience in the field of marketing has forged his skills in innovation, data-driven entrepreneurship, market-driving strategy, business model innovation, 5 skills of Master Strategists, and a mastery in Marketing Defense strategies. His industry affiliations include his position as National President of the Philippine Marketing Association (1991), Chairman of the Direct Selling Association of the Philippines (2002), and the National President of the Association of Marketing Educators (2004-2005).
Currently, Josiah remains involved in various advocacies aimed at youth empowerment and entrepreneurship, such as the Young Market Masters Awards (YMMA), Mansmith Innovation Awards, Day 8 Business Academy for SMEs, and of course, the MarkProf Foundation.